Augmented and virtual reality technologies are no longer restricted to gamers and tech experts.
As the technological capacity of smartphones increases and the accessibility of VR heightens, virtual reality technology is growing in potential as both a marketing and security strategy. It creates new ways for businesses to engage with customers through unique focus experiences.
Recent trends and progress in virtual reality technology
VR is becoming more easily accessible for customers, with the affordable Google Cardboard headset allowing easy VR experiences. Most smartphones support VR, enabling this experience-based device to cater directly to the desires of the average customer. Some of the recent key AR/VR trends include:
- Product experiences: From Volvo offering VR test drives to McDonald’s turning their Happy Meal boxes into VR headsets, visceral customer experiences are integral to VR marketing – elevating the consumer experience into something memorable.
- Education: VR offers insight into a product’s journey, inviting the customer to feel a real connection to the product before buying. Whether it’s a behind-the-scenes peek into the production process or a look at the environment in which the product was made.
- Journey: VR is not only for showcasing finished products, but can instead be used to invite consumers to observe the creation of a product. Encouraging customer feedback at such an early stage can ultimately see their input shape the product’s creation, making for a less time-consuming process for the brand and increasing customer satisfaction.
With VR still in its infancy, yet with evident potential, now is the ideal time to be looking at how the technology can benefit your business. By recognising the possibility to promote virtual experience over physical presence, businesses will be ahead of the game when the VR hype comes to a head.
How AR/VR can help improve online security
When it comes to understanding how virtual reality technology can impact online security, it is important to recognise the difference between AR and VR.
Essentially, AR aims to enrich the user experience by incorporating 2D or 3D elements into real-world environments, such as Augmedics which uses augmented reality to assist with medical surgery. Meanwhile, VR completely replaces the real world with a simulated virtual replica.
The following areas are crucial in online security:
- Training: Rather than preparing for a hypothetical experience from text-based learning, VR creates more vivid situations which feel closer to real life. VR can offer situations which raise heart rates and boost adrenaline, encouraging a mindset similar to that of a real-world emergency. Security guards can undergo virtual security training whereby training exercises can be conducted within a 3D replicated ‘digital twin’ of an area or facility. This offers a better experience for the trainee, and it’s more cost-effective for the business.
- Visualisation: During the planning process of a building or facility, 3D elements can be superimposed over a design to better visualise the finished product and see if anything is missing or needs improvement.
- Installation: Real-time assistance can be offered during the assembly process of a product. For a particularly complex installation, instructions, guidelines and images can be superimposed onto the real product to minimise the risk of errors.
- Troubleshooting: Remote support can be accommodated with off-site technicians. Live video streams can be used to provide on-site technicians will all the visuals and instructions they need to make repairs or improvements.
Helping businesses and customers connect
Virtual reality technology offers a significant opportunity for the relationship dynamic to shift between businesses and customers.
For a start, using VR for advertising removes the likelihood of ad blockers being installed, since VR ads are intended to be exciting, novel and immersive. Customers will be seeking out the VR marketing experiences rather than looking to avoid them, suggesting that engagement rates will boom.
VR experiences and ad campaigns can be ongoing. New products, worlds and ideas can be displayed through VR, with customers actively returning to see the latest of what the business has to offer.
Finally, the opportunity for a customer to provide feedback on a product before it has even been made or finalised increases the likelihood of consumer satisfaction and returning customers.
How to get involved
Virtual reality technology has the potential to be truly innovative and personal. To find out how VR can be used to help with your online security, read more from our Intelligence Centre. To discuss your firm’s security needs, get in touch today.