For some time now, content development has been one of the key tools at any company’s disposal and is being used widely by marketers. Law firms too can use it to increase their traffic and keep their clients’ interest.
Content Development As A Marketing Strategy
When asked if they actively invest in content marketing, 18.9% of companies said no. Since active content marketing can cost on average 62% less than traditional marketing, law firms should look to include it in their marketing strategy.
If you have always wanted to increase your firms’ content marketing, but you are not sure where to start, here are some of our top tips on how to include it:
A blog is a great way to get regular content onto your site and keep your clients coming back for more again and again. You can write blogs about products or services that your law firm offers, about past cases or about unrelated current issues, which might interest your clients.
Social Media content
Your clients might not have the time to visit your website and read your latest content, but chances are they spend some time each day on social media, so use it to your advantage and keep them updated there.
Everybody loves getting things for free and by creating free, useful content such as infographics and e-books for your clients to download, they are much more likely to remember you.
Why Use Content Marketing?
When you update the content of your website regularly, such as with a blog or news article, it means people will find your site when they search for popular and recent topics. It also means Google will rate your site higher, which will increase your ranking for the keywords on your site.
Increase brand awareness and trust
If you keep reaching out to your customers regularly and with high-quality content, they will be more aware of your firm and more likely to trust you if they decide to hire you.
Engage with your audience
If you create rapport with your audience, they will be happier and more likely to view you in a positive light. Engaging with your audience can be something simple like answering comments or asking them to share their opinions on popular topics in the comments, and can increase your reach tremendously.
Get started with content marketing now
It’s never too late to start content marketing for your law firm. It can help you increase your visibility with existing and future clients so you can help them when they need it the most.
CBS IT provides a range of IT services to support your legal firm, Contact us today for more information or to arrange a no-obligation consultation.